There are some bromeliads which can tolerate full sun. Although they tolerate this condition, it is not always ideal. All bromeliads prefer some mid-day shading. If however, you need to plant in the sunlight, here are some tips to help you keep good quality:

• When possible, planting in the cooler months (between October and April) is best.
  This will give time to acclimate to the hot summer sun. Planting during the summer
  will cause bleached or burned foliage.
• Avoid planting near asphalt white painted walls or over decorative white chips.
• Do not pour mulch more than an inch deep under bromeliads, use minimally.
• Do not fertilize heavily in full sun, this will cause new tender growth to burn easily.